Dynamics of Referendum Campaigns: An International by Claes H. de Vreese

Dynamics of Referendum Campaigns: An International by Claes H. de Vreese

By Claes H. de Vreese

Direct democracy is well known. Referenda are an more and more very important technique of enacting or fighting laws in nations world wide. This booklet specializes in the most important actors in a referendum (the political elites/ events, the media and voters) and is founded round topics equivalent to crusade type, crusade results, electoral mobilization and turnout, in addition to vote selection. The individuals in particular tackle the position of referendum campaigns and their effect and express why referendum campaigns could topic greater than the other political election campaigns.

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Extra resources for Dynamics of Referendum Campaigns: An International Perspective

Sample text

The government’s principal strategy was to try to convince Danish voters that entry into the Eurozone was a necessary step to protect the national economy, and that it did not, in and of itself, imply any further transfer of sovereignty. A considerable part of the Yes campaign therefore stressed the potential economic dangers of continued Danish non-participation in EMU – slower economic growth, a weaker currency, higher interest rates and unemployment, etc. The Yes side also sought to separate the euro question from larger European issues, stressing that this was an economic issue that did not necessarily entail closer political union, but this strategy largely failed (de Vreese and Semetko, 2004; Qvortrup, 2001).

A comprehensive campaign effect study (de Vreese and Semetko, 2004) demonstrated that a referendum campaign may: (i) lead citizens to evaluate the campaign positively or negatively; (ii) induce political cynicism, dependent upon the media content to which citizens are exposed and pay attention; (iii) affect citizen’s evaluations of domestic political leaders; (iv) serve to crystallize opinion on the topic of the referendum; and (v) influence some voters on how to vote. Despite the importance of the campaign, however, the unpredictability of a referendum should not be exaggerated.

Dynamics of Referendum Campaigns (Basingstoke: Palgrave Macmillan), pp. 63–83. Mendelsohn, M. and A. Parkin (eds) (2001) Referendum Democracy: Citizens, Elites, and Deliberation in Referendums Campaigns (New York, Palgrave). Nie, N. , J. R. Petrocik and S. Verba (1979) The Changing American Voter (Cambridge, Harvard University Press). Oscarsson, H. and S. Holmberg (eds) (2004) Kampen om euron [The Battle over the Euro] (Göteborg University: Department of Political Science). Page, B. I. and R.

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